Website, Responsive Website Template, Stationery, Van Livery, Pop-up Display, Corporate Folder
In short IESA were looking to increase their brand awareness and improve how the brand was represented visually, which would include a redesign of their website. They wanted their website to be informative yet simple, with big and bold imagery, strong headlines and clear statistics. IESA also wanted their stationery refreshed and the design brought inline with the new website.
Before work began on the redesign process, a complete copywriting exercise, to put into words exactly what IESA do and how they do it, was undertaken for use on the new website and literature. We then went on to produce a simple, clean corporate design in response to their brief. The website was built in ASP.net to adapt to IESA’s IT infrastructure and was designed as a responsive template making it mobile and iPad friendly. Following the website we then produced letterheads, business cards, corporate stationery, folders with information inserts, portable ‘pop-up’ displays and van liveries.