Warrington Hospital Campaign

Warrington and Halton Hospitals

Literature and Campaign Examples

Project Content

Logo design, Photography, Posters, Annual Report

Brief

Throughout the year Warrington and Halton Hospitals ask Diagram to create literature and campaigns to generate awareness of the hospitals achievements to their staff, patients and visitors. With the vision to continually build up their public profile.

Solution

One of the successful poster campaigns was based on the theme “Proud of our Hospitals”. From this a bold campaign logo was created. We gave the posters a personal touch by commissioning a photographic shoot of a cross section of staff members and featuring them throughout the campaign. Visually the posters needed to be impactful, colourful and easy to read; copy was edited to be punchy and concise, photo images were clipped and set on bold background colours.

Other literature for the hospital has included: a ‘Helping Hands’ campaign to help cut infections at the hospital; an Annual Report which is presented to Parliament for their official records and a variety of informative posters.